I recently told my wife that we needed to improve our lawn care.  It had been several years since we had a company who maintained our weed and feed, and my plan was to intentionally look for someone to give me a price.  Within a few hours of that conversation a local company actually called me to see if we needed service or maintenance.

After a few minutes of explaining our needs, I gave the salesman all of our information; he seemed genuinely surprised that I was so eager to talk with him and give him my business.  I then …