Social media gives way for leaders to affect thousands of lives.  With just one post, one article, or one small comment, today’s leader can radically influence the thinking of his followers.  Needless to say, anyone who is in leadership should take great caution when it comes to their online presence.  Social media can be used in one of two ways for those in leadership: it can be a powerful force or a problematic farce.

I say “powerful force” because social media can help you rally your troops, promote good causes, expand your network, communicate truth, and encourage others, all while …